Restructuring Distribution Framework

Abstract

The first moving consumer good industry is a promising sector in Bangladesh. This research introduced a new restructured distribution framework for such business organizations. A leading company in this sector in Bangladesh, Akij Foods and beverage (AFBL) is considered to implemented this framework at actual situation. The main objective of the research is restructuring the distribution framework. This study also gives direction to find out the shortest route to deliver products, to reduce corresponding distribution cost and to ensure the proper utilization of delivery van which will reduce the number of delivery van. The primary data which is used in the research is collected from the official records of the company and from field review. Moreover, details distribution plan, dealer point’s daily demand forecast and the distribution cost have been introduced in the study. There is an in depth description of the distribution plan from where the company will deliver the product, what will be the capacity of the delivery system including vehicles and their quantities.